From (IE5) "View" pulldown menu, "Source":
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<head>
<meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1" />
<title>Asset Plant & Machinery 2007 Metalworking Machinery and Accessories Product Catalogue</title>
</head>
<body bgcolor="#000000">
<div align="center">
<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://fpdownload.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=7,0,0,0" width="800" height="600" id="catalogue" align="middle">
<param name="allowScriptAccess" value="sameDomain" />
<param name="movie" value="catalogue.swf" /><param name="menu" value="false" /><param name="quality" value="high" /><param name="scale" value="noscale" /><param name="bgcolor" value="#000000" /><embed src="catalogue.swf" menu="false" quality="high" scale="noscale" bgcolor="#000000" width="800" height="600" name="catalogue" align="middle" allowScriptAccess="sameDomain" type="application/x-shockwave-flash" pluginspage="http://www.macromedia.com/go/getflashplayer" />
</object></div>
</body>
</html>
This is a few steps beyond my abilities, though. Might need to ask them, as echnidna said.
Joe