Thread: Amazon Australia Launched

Heads up but you have to be quick on this one. If anyone here uses a Kindle Amazon Oz are running a big sale with some amazing prices, I bought two books for $1.49 ea yesterday.

Read an interesting article on Amazon/Online Shopping today that i think a lot of retailers both large and small should read: Amazon won’t kill Aussie retailers but fast-moving evolution might

While Amazon Aus isn't what the American & UK offering is (yet), the premise is still the same.

Basically, retailers need to acknowledge that the majority of peoples first port of call when looking for something is Google. Most of their product knowledge comes from either Online Reviews, forums such as this, etc.

Gone are the days when someone will drive 40 minutes through Sydney traffic to see if maybe there was someone at a store that knew something about a particular product, hope it was in stock, and pay whatever the ticket price at that store was.

Now, you need to have an online presence, with prices readily available. Also you need to consider having detail on whether items are available for immediate purchase. This is the way the world is moving. With people having less time to spend driving from store to store, if you want to keep the doors open, you need a decent online proposition...