12th Sep 2013, 12:16 PM #106Member
- Join Date
- Mar 2011
The Canberra working with wood show lands right on Fathers day which is a great opportunity for families to do something together and Dad can go and enjoy his toys. There are demonstrations for the kids and a cafe where the women can take 5 mins and have a cuppa. That creates an awesome opportunity for promotion.
12th Sep 2013, 12:57 PM #107GOLD MEMBER
- Join Date
- Jun 2005
Advertising and effective use of it must drive Liz mad and I faced the same problem. Years ago BI (before the Internet) it was easy as the only source of WW information was via magazines as a rule. Put an advert in one and that was about the best you could do apart from a few radio/tv ads. Now print media is waning, not every WW is a member of this forum or even uses the internet and even less use social media as we are mostly old farts.
I know this is supposed to be about new ideas etc but unless you can get the message out there any new ideas become null and void a bit like the cart before the horse. The idea of promotion through the Men's Shed organisation is an excellent one but I found it to be one organisation that was very hard to deal with en masse for a variety of reasons. Unfortunately promotion through schools does not put many dollars into the trade's pockets though hopefully it keeps a small number of students interested enough to continue on, the chance of it being any more is unlikely, lack of young people here atest to that so maybe the idea is a dead end? Liz may be able to comment further on that.
I don't see criticism of the organisation behind the shows being warranted as I am sure they pedal as hard as they can, no one wants to fail in their chosen job but it never hurts to have commentary and fresh views put forward. Advertising & promotion is going through a huge metamorphosis at the moment and coming to terms and using it is a very difficult task for some segments of industry.
We are all experts but few have had to actually do it, that is get out there and make a business work.CHRIS
12th Sep 2013, 02:35 PM #108
The trouble is there is too much advertising rammed at us at this time, and those who do not switch it off electronically or with a 'No junk mail' sticker just subconsciously blank their minds to it all, so we miss the tid bits we would like to know.
There are not enough hours in the day to read or listen to it all even if we did nothing else.
Enough is enough, more than enough is too much.
13th Oct 2013, 02:03 PM #109Member
- Join Date
- Apr 2009
- whale Beach
We are only days out from the opening and the nerves and sleepless nights have kicked in.
The change of venue and presenting a show of this size and the huge outlay of funds it requires is nerve racking - so its got to work. We have put everything into this show and hope you get to enjoy the venue and the presentations offered - after all where else could you go at the cost of your entry ticket and be exposed to so many experts, learning techniques, being able to 'have a go' and not too mention the 1000's of products available.
Often on the forum it has been said that there is nothing new at the show, so I thought on this post I should outline everything that we have new at the show. I have taken the copy of E News number 6 which won't hit everyone's screen to Wednesday. It's a condensed version and more details are available on our website www.timbershows.com.au or if you are a 'Club Woody' member and receive E News you will be able to read it when it hits your screen next week.
Well of course we have a NEW venue and NEW parking arrangements all of which you can find out from the web. I must say to date the venue staff have been fantastic and would have to be the most professional and helpful of any of the venues we use for Timber. They have even invited you to call if you have any questions/queries what's so ever surrounding operational issues or parking concerns for the show!!!
So NEW programs and presenters for the show include:
Guilio Marcolongo | International Woodworking Expert – New Program
Theo Haralampou | Woodworking Expert – New Program
Col Hosie | Gifkins Dovetail – New Program
Stan Ceglinski | Billinudgel Woodworking – New Program
David Foster | Howard Products – New Program
HNT GORDON – New Program
U Beaut – New Program
Kevin Inkster | Arbortech NEW Product launch at the show
Laguna Nation –New to the Show
JD Marketing – New Program
Japanese Tools- NEW Program
Woodcraft Agencies – NEW Program and new to the Show
Carba Tec – New Product Launch at the Show
Screw It Screws – New Program
New Exhibitors for the Show include as listed below - you would also be pleased (I hope) that as suggested we have reduced the stand cost for some of the NEW smaller companies who wanted to try the show - so new to the show are:
Screw It Screws,
What is I Wood Like,
As well we have 2 NEW presenters Stephen Raffo joins Woodcraft Agencies (RDG International) demonstrating the Sand Flee products and Phoebe Everill is a beautiful fine furniture maker - they are both NEW to the Melbourne Show.
We have a NEW competition on the floor run by the VWA which is entitled Create from a Crate, this type of competition was one that was suggested from a forum member earlier this year. So I reckon that's about it.
It's pleasing to see so many of you have already signed for roster duty on the forum stand................the forum attendance has fallen significantly this year for all other states, so Melbourne we hoping you are going to show them and all turn up to the show......................I believe we have a great show to present this year. Hope you all enjoy the show!
PS sorry about the set out of this post somehow it won't let me paragraph!!!!
Last edited by Big Shed; 13th Oct 2013 at 08:26 PM. Reason: Paragraphs
13th Oct 2013, 08:15 PM #110GOLD MEMBER
- Join Date
- Jan 2010
Thank you for your efforts Liz, I look forward to attending and seeing what's new.-Scott
13th Oct 2013, 08:34 PM #111
Thanks Liz, be interesting to see some new exhibitors at the Show.
I'll be there on Friday, coming down on the train from Bendigo.
(I have broken up your post in to paragraphs to make it a bit easier to read. You are probably using Internet Explorer? If so that browser has a few problems with this forums' software (vBulletin). If you can, use either Firefox or Chrome and you will find that those editing problems disappear)
14th Oct 2013, 08:37 AM #112Member
- Join Date
- Apr 2009
- whale Beach
Thanks Big Shed, we do use Internet Explorer so will take your advice and switch. Look forward to seeing you at the show Liz
14th Oct 2013, 08:43 AM #113GOLD MEMBER
- Join Date
- Jun 2003
- N.W. Melb Suburb
Pleased to see TV advert for the Show on Gem last night.Tom
"It's good enough" is low aim
14th Oct 2013, 11:12 AM #114Senior Member
- Join Date
- Feb 2007
- Dayboro Qld
14th Oct 2013, 01:19 PM #115
I have been receiving regular Club Woody updates leading up to this show. They seem more regular than previous years, and they help to build on the anticipation.
There looks like a lot of changes have happened since the last show in relation to program and exhibitors. I am looking forward to Friday and hope the wait has been worth it.
Good luck with it all Liz, and thanks for listening to everyone.Cheers,
1st Dec 2014, 05:14 PM #116New Member
- Join Date
- Jun 2013
- Gold Coast, Queensland
Some ideas from a newbie
I attended my first T&WWW Show in Brisbane this year and thought I might offer some of my impressions.
First, as someone completely new to woodworking it was great to see what is out there, to find sellers I wouldn't have otherwise known existed, and to get a feel for what tools are available. As I am hand-tools only I am afraid I don't have much to say with regards to the displays of machinery, but it was great to see the stalls by Henry Ekert, Vesper, and HNT Gordon among others. Although I didn't make any purchases from these vendors at the show, I have since done so. They now have my custom because I saw their product at the show, and I was confident in making a purchase from them online. From this point of view, the show was a great experience, and I will be returning next year.
Related to the issue of vendors, I was glad to be able to see a range of timbers available for purchase and get a feel from what is out there. Although I didn't take advantage of it, the 'parcel-pickup' facility was a great idea. I don't know how long that has been done but I'm sure it was greatly appreciated by those purchasing larger items, and who were parked a little further away.
I also like that there was a space to sit and eat. This is especially important for those of us who bring family members who are not as enthusiastic about woodworking as the rest of us (they can be a dull bunch can't they?). For the rest of us, it is a place to sit and relax before heading back to look at the various stalls and make our purchases.
One area that could be improved is the non-sales aspect of the show. I compare it to the annual conference of my other hobby - Bonsai. That event is quite large and attracts people from all over Australia, and the Asia-pacific. Whilst I recognise it is a very different model for organising and hosting of an event(it is run by and for not-for-profits, and is a national conference) it leads me to make some suggestions for introducing more vigor to the shows. A large part of the attraction of the Australian National Bonsai Conference is the demonstrators, competition, and workshops that are available for participants -- sales makes-up a very small part of the weekend. The main focus is the demonstrations by several guests covering different techniques or styles. For the T&WWW it could mean a turning demonstration on Saturday morning, with someone else demonstrating marquetry or inlay techniques in the afternoon. Alternatively, you could develop a program involving the different vendors demonstrating some related specialty. For example, ask Terry Gordon to do a session on sharpening and setting up hand-planes. Whilst I am sure most vendors are happy to answer any questions about their product, specific talks or workshops would allow for a level of focus than standing around a stall simply does not. Furthermore, if it was organised into a program (available on the website before the show itself) then attendees could plan their day (or be encouraged make a weekend of it) and would be able to see all that was on offer.
Also on the education front, seek-out instructors to run small workshops covering specific topics related to woodworking. For example, a hands-on marquetry session where participants would assemble a small panel of marquetry to learn the technique. It might be something participants would have to pre-book and pre-pay, and other show attendees could observe, alternatively charge a participant price and an observer price.
Competitions and other activities are great. I realise that vendors and sales are a large part of these events, but for some excessive commercialisation can be a bit of a turn-off. There needs to be enough other activities to balance this. To ease organising you could encourage the individual vendors to run competitions or organise prizes -- great publicity for them, and could ease the expense for show organisers as all you need to do is ensure that those competitions and activities are promoted before and during the show.
Whilst I recognise that increasing the content of these shows almost inexorably increases the cost of running them, it is a trade off. I would be happy to pay a larger entry fee if I am getting more 'bang for my buck'. A more expensive show means I spend less in the show room, but I am more likely to attend, and I am more likely to purchase, at a latter date, form those vendors who exhibited, than those who did not. I make this observation as a member of the younger generation which many of the above commentators say they would like to see involved in the hobby. I hope these suggestions are of some use to the organisers - we need more in the Australian woodworking calendar, not less.
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