Thread: How to Sell Toothbrushes

HOW TO SELL TOOTHBRUSHES


The kids filed back into class Monday morning. They were very excited.
Their weekend assignment was to sell something, then give a talk on
productive
salesmanship.



Little Sally led off: "I sold girl scout cookies and I made $30," she
said proudly, "My sales approach was to appeal to the customer's civil
spirit
and I credit that approach for my obvious success." "Very good," said the
teacher.



Little Jenny was next: "I sold magazines," she said, "I made $45 and I
explained to everyone that magazines would keep them up on current
events." "Very good, Jenny," said the teacher. Eventually, it was Little
Johnny's
turn. The teacher held her breath.



Little Johnny walked to the front of the classroom and dumped a box full
of cash on the teacher's desk. "$2,467," he said. "$2,467!" cried the
teacher, "What in the world were you selling?" "Toothbrushes," said Little
Johnny. "Toothbrushes," echoed the teacher, "How could you possibly sell
enough
tooth brushes to make that much money?" "I found the busiest corner in
town," said Little Johnny, "I set up a Dip & Chip stand. I gave everybody
who walked by a sample. They all said the same thing, "Hey, this tastes
like sh*t!" Then I would say, "It is sh*t. Wanna buy a toothbrush?