Thread: The language of advertising

I am intrigued....why do you find it absurd?

Originally Posted by Ruddy

I am intrigued....why do you find it absurd?

Probably because I can't imagine playing baseball let alone having a favourite glove. Ok, your hand might get sweaty and be comfortable but I do find the comparison absurd. I just can't imagine using say, batting gloves, pads or even box in the context of selling the merits of a plane.

I think this would resonate to Americans. Having played baseball I can attest that your glove does get molded to the shape of your hand, and it becomes very comfortable to wear. But like you, I wouldn't compare this to using a favourite plane or chisel.

Dare I say it, its probably a metaphorical reference and comparison to a well fitting favourite glove that has become an extension of the user.The suggestion is that this is how a master uses and works with his/her tools or whatever he/she is master of. In this case ,a plane, to the point if you buy this plane you to can be just like a master. Bit of a long bow, but its all about trying to get into the would be buyers head to cement a sale.

Some call it hype, others Bulls....

As one, who as a teen, lived for baseball; I too find the metaphor absurd.

I had always assumed that the language of advertising could be described using only two letters,

T & A