Has anyone come across the "ecosheen" product from "covered in paint" in Newtown?

www.coveredinpaint.com.au

I was walking past their window yesterday and saw a sign for it
  • recycled from old leftover bits of paint
  • low VOC
  • water based acrylic
  • low sheen
  • $99 for 15L
has anyone used it before? It comes in a kind of off-white colour called Watermark. They gave me some paintouts which showed that the finish is probably a little rougher than a more conventional paint. I really like the idea as I have an interest in sustainability and really want to avoid solvent based paints with high VOCs.

Thanks